Novel Education Reward Day (N.E.R.D. 5K) is a 5K fun-run hosted by the UF-HHMI Science for Life Program and the UF Honors Program. Participants help raise money to give unique and otherwise impossible opportunities to grade school students in underprivileged areas of Florida. Runners and volunteers are invited to dress as nerds, and a costume contest is held under the start/finish banner. This visual system plays up the idea that it’s cool to be a nerd.