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Rebecca Agatstein
designer, art director, lady

Semi-Annual Lingerie Sale Campaign

Semi-Annual Lingerie Sale Campaign

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Semi-Annual Lingerie Sale campaign catalog and supporting emails. This campaign led a revamp of the Macy’s Intimate Apparel family of business to promote women’s empowerment, diversity, and inclusiveness across spectrums of race, age, and size; retouching is minimal and product-focused.

Concepted with marketing and copywriting teams, built layout and compositions within overarching seasonal direction, art directed photoshoot, designed and produced files for delivery.

Design Manager: Nicole Heinze